advertising campaign - what makes a successful one

advertising campaign A coordinated series of linked advertisements with a single idea or theme.

i found a definition on this site http://www.businessdictionary.com/definition/advertising-campaign.html


An advertising campaign is typically broadcast through several media channels. It may focus on a common theme and one or few brands or products, or be directed at a particular segment of the population. Successful advertising campaigns achieve far more than the sporadic advertising, and may last from a few weeks and months to years.